Sasha’s Support Hawaiʻi
- Connecting Hawaiʻi and Japan -
Since 2019, I have been leading and continuing Support Hawaiʻi—an initiative to support small businesses, designers, and artists in Hawaiʻi - as a way to give back to both my beloved Hawaiʻi and Japan.
In 2020, after the COVID-19 state of emergency was declared, Hawaiʻi suffered a severe economic blow. In Honolulu alone, more than 900 stores were forced to close or suspend operations. Seeing the surge in unemployment and the relentless spread of the virus, I found myself asking, “Isn’t there something I can do? Even if it’s just a small effort, I want to help the people living in Hawaiʻi. ”
With that thought, I launched “Sasha’s Support Hawaiʻi” , a project to introduce and deliver original items born from Hawaiʻi’s unique culture to people in Japan.
Through this project, we have introduced and supported the sale of many ʻOhana-brand, Made in Hawaiʻi products, and have provided donations and support to cultural and educational organizations. This has only been possible thanks to the heartfelt support, purchases, and encouragement from so many people in Japan. I am truly grateful.This project has become a core part of my philosophy and continues to this day. Although my resources are limited, I am committed to continuing long-term support and assistance for those affected by the Maui wildfire disaster.
At the heart of this project is my wish to help Japanese friends feel connected to Hawaiʻi while uplifting local Hawaiian businesses and artists. Through Support Hawaiʻi, I hope everyone who loves Hawaiʻi can live each day surrounded by the warmth of the Aloha Spirit. I would be so happy if you continue to watch over and support Sasha’s Support Hawaiʻi.
Mahalo!
Sasha
Since 2019, I have been leading and continuing Support Hawaiʻi—an initiative to support small businesses, designers, and artists in Hawaiʻi - as a way to give back to both my beloved Hawaiʻi and Japan.
In 2020, after the COVID-19 state of emergency was declared, Hawaiʻi suffered a severe economic blow. In Honolulu alone, more than 900 stores were forced to close or suspend operations. Seeing the surge in unemployment and the relentless spread of the virus, I found myself asking, “Isn’t there something I can do? Even if it’s just a small effort, I want to help the people living in Hawaiʻi. ”
With that thought, I launched “Sasha’s Support Hawaiʻi” , a project to introduce and deliver original items born from Hawaiʻi’s unique culture to people in Japan.
Through this project, we have introduced and supported the sale of many ʻOhana-brand, Made in Hawaiʻi products, and have provided donations and support to cultural and educational organizations. This has only been possible thanks to the heartfelt support, purchases, and encouragement from so many people in Japan. I am truly grateful.This project has become a core part of my philosophy and continues to this day. Although my resources are limited, I am committed to continuing long-term support and assistance for those affected by the Maui wildfire disaster.
At the heart of this project is my wish to help Japanese friends feel connected to Hawaiʻi while uplifting local Hawaiian businesses and artists. Through Support Hawaiʻi, I hope everyone who loves Hawaiʻi can live each day surrounded by the warmth of the Aloha Spirit. I would be so happy if you continue to watch over and support Sasha’s Support Hawaiʻi.
Mahalo!
Sasha
Sasha’s Support Hawaiʻi
- Connecting Hawaiʻi and Japan -
Since 2019, I have been leading and continuing Support Hawaiʻi—an initiative to support small businesses, designers, and artists in Hawaiʻi - as a way to give back to both my beloved Hawaiʻi and Japan.
In 2020, after the COVID-19 state of emergency was declared, Hawaiʻi suffered a severe economic blow. In Honolulu alone, more than 900 stores were forced to close or suspend operations. Seeing the surge in unemployment and the relentless spread of the virus, I found myself asking, “Isn’t there something I can do? Even if it’s just a small effort, I want to help the people living in Hawaiʻi. ”
With that thought, I launched “Sasha’s Support Hawaiʻi” , a project to introduce and deliver original items born from Hawaiʻi’s unique culture to people in Japan.
Through this project, we have introduced and supported the sale of many ʻOhana-brand, Made in Hawaiʻi products, and have provided donations and support to cultural and educational organizations. This has only been possible thanks to the heartfelt support, purchases, and encouragement from so many people in Japan. I am truly grateful.This project has become a core part of my philosophy and continues to this day. Although my resources are limited, I am committed to continuing long-term support and assistance for those affected by the Maui wildfire disaster.
At the heart of this project is my wish to help Japanese friends feel connected to Hawaiʻi while uplifting local Hawaiian businesses and artists. Through Support Hawaiʻi, I hope everyone who loves Hawaiʻi can live each day surrounded by the warmth of the Aloha Spirit. I would be so happy if you continue to watch over and support Sasha’s Support Hawaiʻi.
Mahalo!
Sasha
Bringing You the “Now” of Hawaiʻi
Sasha’s Profile: Artist, Reporter, Interviewer
Born to an American father and a Japanese mother from the Kansai region, Sasha is bilingual and bicultural. From childhood, she traveled frequently between the U.S., Hawaiʻi, and Japan with her family. Having spent most of her life between Hawaiʻi and Japan, she grew up with a strong desire to become a bridge connecting the two islands she loves most.
She attended high school in Kahuku, Hawaiʻi, majoring in fine arts. Later, as a student at Leeward Community College (LCC) in Hawaiʻi, she created a mural for her alma mater and deepened her artistic practice. Today, while developing her own artwork, Sasha also continues to create pieces inspired by the beauty of Hawaiʻi.
Sasha has appeared in numerous TV programs and Hawaii-based feature reports, introducing the islands’ culture, people, and nature to audiences in Japan.
Hobbies & Skills:
Watching movies, trying new foods, traveling, visiting castles, reading manga, watching volleyball, playing the ukulele, singing in musicals, creating murals and wall art
Instagram Live from Hawaiʻi
Since 2020, Sasha has hosted weekly Instagram Live sessions directly from Hawaiʻi - without interruption. She shares updates about life in Hawaiʻi, announcements, new product introductions, and more. All live sessions are archived on Instagram, so please check them out!
Affiliations:
- Aloha Ambassador, Outrigger Hotels & Resorts
- Be Original Member, Waikiki Beachcomber by Outrigger
- Hawaiʻi Route Ambassador, Japan Airlines (JAL)
- Founder, Sasha’s Support Hawaiʻi
Archives

Ohana Brands
ハワイ独自の文化から生まれた商品などを紹介するプロジェクト。
サーシャのサポートハワイのコンセプトに共感したアーティストやローカルブランドが参加 し、それぞれの想いや魅力が詰まったアイテムを日本の皆さまにご紹介・販売していました。
現在、このプロジェクトは終了していますが、Ohana Brandsを通して生まれたたくさんのご縁やアロハスピリットは、今も私たちの活動の原動力となっています。
HUI Project
参加ブランドやアーティストがコラボレーションし、アップサイクルを基本としたアイテムを製作するプロジェクト。
複数の参加ブランドが協力して商品開発を行うため、プロジェクト名はハワイ語で「団結」という意味を持つ「HUI」と名付けました。HUIプロジェクトの商品は、各ブランドが抱える在庫を有効活用する「アップサイクル製法」を取り入れ、サーシャのアイデアと、各ブランドが誇る高い技術力やデザイン性を融合させた、ここでしか手に入らないオリジナルアイテムを展開しました。
HUIプロジェクトでは、ローカル企業やアーティストたちが力を合わせ、ハワイを愛する皆さまへ“シェアアロハ”の想いを届けることを目的として活動していました。
現在このプロジェクトは終了していますが、HUIを通じて生まれた多くの出会いやつながり、そしてアロハの心は、今もなお私たちの大切な原点となっています。


































